Explore More

Research Director – Sales and Marketing

Another title for this position is Market and Sales Research Director.


  • Assists a station's sales and marketing department in maximizing station revenue opportunities by employing the power of analytics. This position requires an understanding of how to use research to build a logical and compelling sales story that's woven into sales pieces.
  • Effectively outline a station's competitive advantage in the marketplace.
  • Prepares performance reports for sales managers within deadlines, gathering campaign data for proof of performance presentations to station clients.
  • Apply knowledge of media campaigns through both linear and digital platforms, communicating with corporate digital ad operations as well to maintain overall campaign effectiveness.


  • Strong verbal and written communications skills.
  • Comfortable presenting alongside a team of account executives and management at key client meetings.

Experience Level

  • A bachelor's degree in marketing, communications, English or statistics.
  • Minimum of two to three years of media research experience.
  • Knowledge of media-related software and adept at preparing sales materials.
  • Familiar with analytical tools such as ones provided by Nielsen, Scarborough, etc.