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Digital Sales Manager


  • Execute revenue-producing strategies that resonate with advertisers' goals and tie their marketing to a station's multimedia digital properties.
  • Manage, coach, train, support and motivate the team and the junior sales staff.
  • Client prospecting and negotiating and closing deals.
  • Oversight of all digital and streaming sales products, inventory management and pricing strategies.
  • Works cohesively with the sales management team on revenue development strategies, profit and loss expense management, training and digital and linear revenue production.
  • Partners with news and creative services to support the overall growth of a station's digital audiences, driving local revenue growth and share in the market.
  • Work with third-party vendors to support digital initiatives, including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation and more.
  • Consistently out in the field making in-person sales calls.

Experience Level

  • Most have five or more years of experience in sales, promotions and/or marketing.
  • A track record in digital advertising and sales management is preferred.
  • A bachelor's degrees in marketing, business or a related field.