National Advertising Account Executive

Duties

• Manage existing national business with the goal of increasing revenue and market share.
• Cultivate and maintain relationships with top decision-makers at national agencies.
• Create and present sales proposals.
• Track national orders and keep abreast of market trends, as well as ad agency dynamics. The key to their success is their ability to continuously identify and pursue new revenue opportunities within the national marketplace.
• Collaborate with internal teams to ensure seamless execution of advertising campaigns.

Experience Level

• In-depth knowledge of the media biome, including linear TV* and over-the-top (OTT)** media services.
• A proven track record of success in national advertising sales, ideally in the media or broadcasting industries, is essential to secure this highly lucrative job at a TV station.

They report to the director of national sales.

*Linear TV refers to the traditional broadcast television system, with programming delivered through over the air, cable or satellite. It refers to how consumers can only watch programming that the service provider has "lined up" or decided to include in the programming package.

**Over the Top (OTT) is a media service provided to viewers through an internet connection. It refers to any streaming media service that distributes content through the internet vs. traditional platforms (e.g., over the air, cable hookups or satellite TV). It refers to how the content gets delivered "over the top" of another device through another medium.