Executive Director, Research

Duties

• Provides guidance to the station group and corporate officers, with data-driven insights for linear network optimization.
• Acts as a liaison with headquarters, programming, advertising sales and marketing, tracking programming performance on a daily basis.
• Develops and oversees analytics, creating reports that are grounded in statistics and include insights into the competitive landscapes.
• Establishes various business metrics to judge performance on a number of levels, suggesting ways for improvement across a variety of platforms.

Experience Level

• Bachelor's degrees in business, marketing, communications/media or a related field.
• Minimum of five-plus years of related experience in digital and linear research.
• Proficient in Microsoft Office and comfortable working with research data and systems from providers such as Nielsen, Starmedia and others.
• Have good understandings of the digital realm as well.