General Sales Manager

Duties

• Manages the daily operations of the local sales team.
• Oversees the sales and marketing budgets and sets performance goals.
• Develops both short- and long-term sales strategies.
• Engages with the local business community to foster networking opportunities.

Qualifications

• Able to perform research and analyze data to monitor trends.

Experience Level

• A bachelor's degree.
• At least six years of sales experience.
• At least five years of experience in sales management, preferably in the broadcast industry.

It's more likely that a larger station would have this managerial position while a smaller station might have a local sales manager running the sales department.