Commercial Producer

Duties

• Works with the sales team to develop campaigns and commercial spots for smaller advertisers that don't yet have the money for big-budget ad agencies.
• Creates promos and spots that promote the station's own on-air content, communicating with programming to identify what to spotlight and how.
• Works with the commercial writers to develop concepts that are on point and effectively convey the promotional message.
• Matches the best on-air talent to the commercial type, which may include hiring a free-lance announcer.

Qualifications

• Skilled at producing and editing.

Experience level

• Four-year college degree and prior experience in production and editing.

A radio commercial producer (RCP) marries creative skills with technical know-how. They understand the difference between radio and television commercials and what strategies work best to hook the listening audience and make key copy points top of mind.